About me
I design for empathy strategy experience transformation .
Crafting AI-forward business solutions with empathy — not just intelligence. Human-centered design. Real-world impact. Powered by my Feel First philosophy.
Case studies
About me
Where empathy meets intelligence.
I’m Michael Edward, a product designer, AI strategist, author, and educator For over a decade I’ve designed products that bridge human experience and emerging technology. Today I help organizations stop building AI that users tolerate, and start building AI that people trust, feel, and benefit from.
My methodology , the Feel First Framework™, is rooted in my published book and applied across enterprise consulting, workshops, and speaking engagements.
15+
6+
MIT
Work with me
Find out exactly where your AI is losing the human connection. A diagnostic deep-dive with prioritized findings and a clear action plan.
Redesign your AI experience around the human, not the technology. A structured 3–6 week engagement with empathy maps, blueprints, and a team workshop.
Train your team to build AI that people actually trust. Half-day, full-day, and keynote + workshop formats available — virtual or in-person.
Your on-call human-centered AI strategist. Monthly sessions, async support, and strategic guidance as you build and scale your AI products.
The Book
The philosophy behind my work
Feel First is a published exploration of empathy and emotion during the creative process. It is the intellectual foundation of everything I teach, consult on, and speak about. If you want to understand how human-centered design and emotional intelligence can transform the way organizations build — this is where it starts.
Reviews
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